The Academy

Teaching retailers, hoteliers and restaurateurs how to best attract and sell to international customers.

Welcome to The Online Academy, the online training centre where sales staff can gain a valuable understanding of the changing habits and behaviours of international customers.

After many years spent interacting with travellers from all over the world, we've developed a comprehensive understanding of what it is that makes them tick. We've set up The Online Academy in order to share these insights and lessons with you - the front-line staff who play a vital role in connecting with these customers.

We've developed a range of modules that will help set a new standard in international customer service. These trainings will cover everything from cultural insights into the different nationalities, to more practical information on how to effectively explain products such as Tax Free Shopping and Dynamic Currency Conversion, that will help you convert interest into sales.

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